Apple Wants to Stop RadioShack from Selling Customer Data
So, if you saw yesterday’s article on RadioShack, they are selling their brand and trademarks for $26.2 million. One of the things that struck me as odd in the acquisition was the sale of customer information. Like most retailers, RadioShack has collected the names, phone numbers, addresses, and email addresses from as many customers as they could. The sale of this information seemed like something that they would catch flack for, since most people never expected this information to be used for marketing from some other company.
Well, Apple, AT&T, and several other companies have filed suit claiming that RadioShack does not have the rights to sell this information. Apple claims that selling this information is a breach to both RadioShack’s privacy policy as well as the deal they had as an Apple reseller.
I’m sure the customers of RadioShack don’t want their information sold, but I think this is going to boil down to what was actually in the privacy policy before they closed their doors. We’ll see what happens over the next few weeks as this lawsuit progresses.
Source:
http://www.engadget.com/2015/05/14/apple-moves-to-stop-radioshack-data-sale/
